UEFA has announced the launch of the sale of media and sponsorship rights for the UEFA Champions League, UEFA Super Cup and UEFA Europa League during the 2015–18 rights cycle, following the recent approval of a new commercial concept by the UEFA Executive Committee.
The media and sponsorship rights strategy continues to reflect the premium positioning of the UEFA Champions League as the best club football competition in the world and the growth of the UEFA Europa League in profile and recognition.
The format of the UEFA Champions League will remain unchanged from the 2012–15 rights cycle. The European club season will start with play-offs in August followed by the group stage, which finishes in December. The knockout phase, from February to May, will again provide great excitement to viewers, culminating with the UEFA Champions League final, whose estimated global unique reach last term surpassed 360 million viewers. The UEFA Super Cup will also be included in the rights packages for 2015, 2016 and 2017.
While the format of the UEFA Europa League will also stay the same, several enhancements are being made with the aim of boosting the appeal of the competition for clubs, fans and viewers. These include the winners gaining direct access to the subsequent season's UEFA Champions League, the increase in the number of teams directly qualified for the group stage from six to 16, and the full centralisation of commercial rights from the start of the campaign.
The worldwide sales of all UEFA club competition rights will be carried out by TEAM Marketing on UEFA's behalf, extending its long-term partnership with UEFA as its exclusive marketing agency for the exploitation of certain media and sponsorship rights relating to the UEFA Champions League, the UEFA Super Cup and the UEFA Europa League.
The media rights will be sold on a market-by-market basis through a staggered sales process commencing in the Middle East and North Africa region, with the invitation to submit offers being made available to interested parties on 20 June.
Launch dates and other relevant information will be published on UEFA.com in due course. For inquiries about the sales process, interested parties may contact TEAM at firstname.lastname@example.org.
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